B2b social media case studies uk

This has helped position the company as a thought-leader, drives sales and deliver extra support to customers. The site was supported by video activity, something Cree seems to do very well, even away from this campaign.

Users are encouraged to submit their photos of poor lighting and each month, five entrants are selected to receive Cree products. Can you afford not to be jumping on this growing B2B social trend? They also deal with customer enquiries.

B2b social media case studies uk

My personal favourite is the chocolate bunny. Their objective was to share information about their state of the art showrooms with industry professionals as well as homeowners. The site was supported by video activity, something Cree seems to do very well, even away from this campaign. HP Business Answers Again, echoing a couple of other examples in this list, HP wanted to engage with smaller businesses — and carefully selected to take the approach of creating a custom-built site and blog, supported by external activity across Twitter and LinkedIn, where users could ask direct questions to the company. They post daily updates on Facebook including memes and jokes. Providing the correct platform is selected and strategy used, the results speak for themselves. The result? The software and technology giant has a long-standing history of supporting its advertising customers through its community portal, which contains research, insights, educational support and news, with engagement through various social channels at the heart of this. They realised that every pound spent on marketing could be spent on their product and development, so they were seeking a cost effective way to promote themselves to businesses and consumers.

Some are old, some new, some you might be familiar with, others perhaps not. Good luck.

b2b marketing case study examples

This was a member-get-member discount offer, with cash prizes to be won. The company launched a blog a few years ago and are now reaping the rewards. By hijacking trending news such as TV shows and real world events and utilising hashtags on primarily Facebook and Twitter, Jobsite were able to create fun, yet relevant tweets and posts which received lots of interactions retweets, likes, comments.

Start your social media and business growth plan this week — with just 6 hours of time you too could notice an increase in website traffic at the minimum. HP Business Answers Again, echoing a couple of other examples in this list, HP wanted to engage with smaller businesses — and carefully selected to take the approach of creating a custom-built site and blog, supported by external activity across Twitter and LinkedIn, where users could ask direct questions to the company.

As with most things in marketing, you get out what you put in!

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UK B2B social media case studies