The company has to rely on its distribution model and network as the key lies in the perfect and strong distribution network once a brand become popular in the targeted area then we can stretch our boundaries.
As for the Indian customer water is water only a medium to satisfy thirst, so any new innovation or value addition will not be able to generate curiosity among customer as well as not much innovation is possible with the water.
Rural population is not using the packaged water.
Out of this, two are national brands, 17 regional and local brands. There is room for everyone in this business. The following licenses and documents are required for setting up a bottled water plant in India: Small scale industry registration certificate AOA and MOA of the business ISI certification from Bureau of Indian Standards BIS Pollution control certificate from local pollution board office Feed water test report from laboratory Pest control certificate Steps involved in packaged driking water production Identify source of raw water — This is the first step in which you will decide about the source of water which you will use in production of packaged drinking water.
All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount. Time to time interaction sessions will be organized so that the employees can socialize with other employees of the organization.
Abhishek Gupta will be handling the distribution channel and will look to expand the channel in the rural sector as well since that is untapped market for mineral water industry even today. For maintaining purity of water, it has to undergo several purification tests. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.