There is a continuous increase in disposable income; there has been a major shift in the attitude and aspirations of the consumers. Business and Management Research: How to complete your research project successfully.
Consumer behavior is the study of when, why, how and where people do or do not buy products Sandhusen, Richard L; An empirical model for brand loyalty measurement. Baily, M.
An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory models. Consumer behavior.
Buyer behavior is deeply rooted in psychology with dashes of sociology thrown in just to make things more interesting.