Stp analysis on sunsilk

Lux created a good position in buyers mind, by promotion, packaging and price.

stp analysis case study

In malice of being the market leader Unilever Bangladesh has some failings and menaces. Now they are taking the next step in simplification — by aligning their selves around a clear common mission. Its innovative campaigns and pervasive ways of promotion made the consumers well aware about Sun silk.

Pricing strategy of sunsilk shampoo

It is also working constantly with a view to using its opportunities at best. The first ambassador, Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. Popularly known as the beauty soap of film stars, Lux has been an intimate partner of the brightest stars on the silver screen for decades. All these are introduced to catch the attention of the youth. It is besides working invariably with a position to utilizing its chances at best. Lux is not very costly toilet soap. Sunsilk always use world famous actress in their promotional adds. Sunsilk is the leading shampoo in Bangladesh. Advertisement Analysis Fair and Lovely shows in their commercial adds how a simple girl became famous.

At Unilever there is aim to help people in their daily lives. So is the Black Provocateur which symbolizes boldness.

Market structure of sunsilk

These vitamins help in giving extra body, shine and amazing manageability to the thinning and lifeless hair. The ban solely applied to two specific commercials in India. Sunsilk is the leading shampoo in Bangladesh. Dr Francesca Fusco. Tajmahal tea was positioned by HLL as the best tea. New Sunsilk with Bio Protein extracted from Vegetable milk has nutrients that deeply penetrate each hair strand, to nourish it leaving hair strong and beautiful. In fact, million times a day, someone somewhere chooses a Unilever product. If any disruption arises between company and distributor then the whole market suffers. It appealed to the modern women who wished for fairness not for marriage, but for success and a personal achievement sense. Behavioral Variables: They will assure to their target customer about their products benefit sought, brand loyalty, product usage rate and readiness-to-buy stage. The major growth driver for Lux has been the superior products with nationwide distribution covering all price segments and world class communication around the core proposition of beauty. The research department determines this price usually by using focus groups.

And Mr. Advertisement Analysis of Lux They say that lux is not only for girls boys can also be user of lux.

Stp analysis on sunsilk

The first ambassador, Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. Sunsilk target is make a feeling in all common girls that she could be look like those superstars. Unilever insists it never meant to convey a message that could be interpreted to have racial undertones. It can be done on the basis of age, gender, lifestyle, region, etc. Its especial ingredients moisturize each hair right to its tips leaving it shiny and beautiful. For illustration. Sun silk shampoo will be using gender and age as the basis for segmentation.
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STP analysis on sunsilk Essay